By Jumah Kakomo
Ugandan companies have been urged to focus on producing quality products instead of engaging in unnecessary competition if they are to improve the country’s economy
The revelation has been made by the African Queen Head of sales and marketing Ivan Manzi, during an Imperial Leather’s rebranding ceremony, as its distributer, saying that many companies have engaged in competition and ended up losing focus.
He says, competition has unfortunately led companies nowhere apart from collapsing which is detrimental to the growth and development of the economy.
The brand has also refreshed the full range of the brand to give it a facelift and improve on shelf appeal for consumers, long lasting freshness, great for the whole family, a brand trusted for generations.
Ruth Wang’ombe brand manager imperial leather PZ cusson East Africa, says many people believe that all skin is the same, however, Men and Women’s skin are very much different. Men’s skin skin is naturally tougher which necessities distinct solutions.
Imperial Leather Men’s range of soaps, shower gels and lotions will now be available in three variants: Intense cool for men who want a fresh feeling all day long, sport for men who want to feel energized as they push thier body to maximum and fresh burst which gives 100% protection from body odor. All of which will deliver an unmatched cooling sensation and 25 hours of freshness.
Innocent Tibayeita, managing director African Queen says they are excited about this latest innovation by imperial leather and thrilled to offer Ugandan consumers best quality, and delivering the bet experiences with all their offerings.
“There is a myth among men that to be a real man you must have some level of roughness and crude mannerism. Imperial Leather, a leading global personal care brand, is stepping in that gap to encourage men to look after their personal grooming as it gives them confidence. Hence, imperial leather has launched a new must have men’s range of soaps, shower gels an lotions inspired by the need to have specialized male grooming products to make Ugandan men feel pampered, special and confident.” Said Tibayeita
